Twitter has crazy potential just waiting to be unlocked and discovered, and even as we speak, twitter founders, Evan Williams, Biz Stone and Jack Dorse, along with their staff, are discovering new ways to tap into its potential. As they do so though, there have been millions of users that have been coming up with their own ideas as well.
These ideas have been realized as new web service sites that integrate with twitter, software that makes twitter more manageable or simply out-of-the-box mindsets that will maximize the potential of twitter and its large variety of tweets! Looking back to what I said earlier, twitter is fully searchable. Which means millions of people can search for keywords, and if such keywords are mentioned in your tweet, you might just find yourself having connected with someone via the twitterverse! Now let’s consider your own personal web blogs, projects or small businesses.
Twitter is the perfect portal for vocalizing to the world that you have new content or something worth sharing. Even if you’re not quite established with thousands of followers, you have a massive audience, and that’s the biggest realization any twitter user should come to realize. It’s all about how you tweet that makes all the difference. So let’s begin.
Tips To Maximize Your Tweets:
1. Consider your audience and content: Think about what you’re typing or sharing. What would be some “must have” keywords that would properly communicate your idea but also be something that your audience would actually type? Treat each of those precious 140 characters as valuable Meta Tags that can make your tweet better search engine optimized for your audience.
2. Get your tweets out there: While tweeting is definitely getting the information “out there,” you won’t be fully tapping into the potential of your tweets without spreading the word! Using @Replies while mentioning popular users is one way of doing this. Perhaps this user will retweet your tweet and help spread the word to his or her network. Also, try utilizing the web service sites such as Tweetmeme.com. By using an @Reply to their account (@tweetmeme), you have now added your tweet to a “cream-of-the-crop” type site that conglomerates the best tweets on the net. This also easily sets up your tweet to be instantly retweeted by other users through the tweetmeme website. Sites like this sort of act like mini Digg.coms for twitter.
3. Streamline your content for sharing: This is especially true for those bloggers out there. Using services from AddThis.com and Tweetmeme.com allow you to set up your posts to be easily shared with the world via retweeting (RTing). Also, throw out those posts on sites such as Digg.com and StumbleUpon.com. Heck, throw em out on MySpace and Facebook too. Facebook is actually conforming quite nicely to a micro-blogging-looking format with their recent changes to their user interface. Also if you use both Facebook and Twitter, make sure to install the Twitter Facebook App on your Facebook! This will help connect your tweets directly to your Facebook status.
4. Use Hashtags (#): A hashtag (the “#” symbol) in twitter is used to denote groups and trends of conversation on twitter when placed directly before a word (Ex: #sxsw). Do a little research and find if there are any commonly associated hashtags that you can mention in your tweet that will better target your audience. Heck, and if you are well established on twitter, create your own “group” by consistently using a common hashtag on tweets relating to your content.
5. ASK FOR HELP!: If you are relying on twitter to “spread the word,” then you are in a position of need. Yes, that’s right, you need other people to help you spread what you consider to be worth spreading. Make a move and utilize twitter to its full potential. Don’t cross any lines, but communicate and ask your followers to help you share your tweets. This digital form of word of mouth has become the most revolutionary form of marketing to date, so overcome your pride and ask away!
As a final word of advice, make sure that you do your best to stick to the constantly evolving, and slightly disputed, twitter etiquette when maximizing your tweet’s potential, but don’t be legalistic about maintaining this “standard.” After all, if twitter can’t be open and free, what’s the point? I hope all this information finds you well as I am about to follow my own advice.





Leave a Reply